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PAKISTANI PRIVATE TV NEWS CHANNELS COVERAGE TO MILITARY OPERATION ZARBEAZB A COMPARATIVE ANALYSIS OF THE VIEWERS PERCEPTION

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01 Pages : 1-14

http://dx.doi.org/10.31703/gsssr.2023(VIII-I).01      10.31703/gsssr.2023(VIII-I).01      Published : Mar 2023

Pakistani Private TV News Channels' Coverage to Military Operation 'Zarb-e-Azb': A Comparative Analysis of the Viewers' Perception

Abstract

    The military operations have exacted serious effects on the socio-psychological structure of society which has led to an overall tense environment. The aim of this study was to explore the public's perspective on Pakistani private TV news channels' coverage of military operation ‘Zarb-e-Azb’. The research sought to understand the public's consumption habits of this coverage, assess the extent to which it fostered a sense of national integration and examine the media's role during the operation. The results showed that the private TV news channels made an effort to portray the ground battle accurately. From the viewers' perspective, the coverage boosted the Pakistani military's morale, improved relations between civil and military groups, and fostered a sense of national unity. Furthermore, viewers believed that the operation effectively eliminated terrorism.

    Military Operation ‘Zarb-e-Azb’, The War on Terror, Pakistani Media, Media Dependency Theory, Private TV News Channels, ISPR (Inter Services Public Relations)

    (1) Abdul Basit
    School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
    (2) Anjum Zia
    School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan
    (3) Shazia Ismail Toor
    Assistant Professor, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Basit, A., Zia, A., & Toor, S. I. (2023). Pakistani Private TV News Channels' Coverage to Military Operation 'Zarb-e-Azb': A Comparative Analysis of the Viewers' Perception. Global Strategic & Security Studies Review, VIII(I), 1-14. https://doi.org/10.31703/gsssr.2023(VIII-I).01

CHICAGO

    CHICAGO : Basit, Abdul, Anjum Zia, and Shazia Ismail Toor. 2023. "Pakistani Private TV News Channels' Coverage to Military Operation 'Zarb-e-Azb': A Comparative Analysis of the Viewers' Perception." Global Strategic & Security Studies Review, VIII (I): 1-14 doi: 10.31703/gsssr.2023(VIII-I).01

HARVARD

    HARVARD : BASIT, A., ZIA, A. & TOOR, S. I. 2023. Pakistani Private TV News Channels' Coverage to Military Operation 'Zarb-e-Azb': A Comparative Analysis of the Viewers' Perception. Global Strategic & Security Studies Review, VIII, 1-14.

MHRA

    MHRA : Basit, Abdul, Anjum Zia, and Shazia Ismail Toor. 2023. "Pakistani Private TV News Channels' Coverage to Military Operation 'Zarb-e-Azb': A Comparative Analysis of the Viewers' Perception." Global Strategic & Security Studies Review, VIII: 1-14

MLA

    MLA : Basit, Abdul, Anjum Zia, and Shazia Ismail Toor. "Pakistani Private TV News Channels' Coverage to Military Operation 'Zarb-e-Azb': A Comparative Analysis of the Viewers' Perception." Global Strategic & Security Studies Review, VIII.I (2023): 1-14 Print.

OXFORD

    OXFORD : Basit, Abdul, Zia, Anjum, and Toor, Shazia Ismail (2023), "Pakistani Private TV News Channels' Coverage to Military Operation 'Zarb-e-Azb': A Comparative Analysis of the Viewers' Perception", Global Strategic & Security Studies Review, VIII (I), 1-14

TURABIAN

    TURABIAN : Basit, Abdul, Anjum Zia, and Shazia Ismail Toor. "Pakistani Private TV News Channels' Coverage to Military Operation 'Zarb-e-Azb': A Comparative Analysis of the Viewers' Perception." Global Strategic & Security Studies Review VIII, no. I (2023): 1-14. https://doi.org/10.31703/gsssr.2023(VIII-I).01